Keep more of your revenue and scale your app’s growth by selling on the web.
Leading app companies trust Paddle to sell on the web
With new ruling forcing Apple to allow external payment links in iOS apps, developers finally have real alternatives to closed app store ecosystems. The opportunity to reach more users and keep more revenue is no longer hypothetical, it’s here.
But selling outside the app store still comes with complexity: payments, currency conversions, refunds, chargebacks, sales tax, and compliance all need to be handled at scale.
Our Paddle Studios team breaks it down for you.
As a Merchant of Record, Paddle acts as the middleman between you and your customer when you sell outside the app stores on the web. We operate just like the app stores but for your web sales.
We take on all the risks and responsibilities associated with managing payments, honoring refunds and chargebacks, fraud protection and sales tax.
With Apple now allowing developers to link out to external payments from iOS apps, there’s a new opportunity to drive mobile revenue through your own web store—without the app store fees. Paddle helps you do this in a way that’s compliant, seamless, and developer-friendly.
If you're exploring how to scale mobile revenue beyond the app stores, our mobile app monetization guide breaks down the strategies top apps are using. And if you're ready to build, our iOS Checkout docs walk you through the setup step-by-step.
By selling outside the app stores, you can sell to users in any country, not just app store customers. Benefit from less competition on the web from similar apps.
Go directly to your users and save on fees. Keep more money in your pocket and boost customer lifetime value.
Promote longer-term plans, salvage customers about to cancel, or win back customers who've already cancelled.
Manage payments easily and automatically offer localized payment methods at checkout.
We automatically calculate, charge, file and remit the correct amount of sales tax on every single purchase.
Increase conversions by offering your users the most relevant pricing and payment options for their region.
Minimize payment failures with smart payment routing so payments get accepted around the world.
Reduce customer churn with intelligent failed payment recovery and automated churn interventions.
We fight chargebacks for you, ensuring you don’t lose out to false or fraudulent attempts to claim back revenue.
Having this possibility to diversify our revenue streams and reduce costs has made us even stronger as a business. With Paddle, we can better support price-sensitive students as well as other users, right around the world. That’s pretty amazing.
Provide a seamless, secure checkout experience that drives customer conversion. Improve your buyers’ experience with a customisable checkout that integrates your brand and automatically presents the right language, currency and payment options.
We register for, charge and remit sales tax in over 100 global jurisdictions, so you don’t have to.
Ensuring you don’t lose out to false or fraudulent attempts to claim back revenue.
We are committed to data privacy and security and are fully SOC2 Type II certified.
Fully compliant and always up to date with GDPR, CCPA, Swiss data protection law and more.
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